The beauty brand is set to reinvent itself with the help of the milk skinned perfection which is Amanda Seyfried. Since Mama Mia, Seyfried has become a blonde beauty and appeared in many shoots including the October cover of Elle magazine. These ads will be shot by David Sims who has shot for many major magazines including Harpers Bazaar, british Vogue, Dazed and Confused, the face and W magazine.
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